AirBrush Lip Blur Campaign

Talent Bella Hadid
Director Gordon Von Steiner
Photographer Matt Easton
Photographer, Still Life Gary Didsbury
Styling Katie Grand
Director of Creative Mark Brimicombe-Burkey
Director of Creative Agency Joseph Salah
Art Director Anna Dewhurst
Art Director, Still Life Jenna Demchuk

Directed by Gordon Von Steiner, our TVC centred around the theme of Blurred or Bold; the two ways to wear AirBrush Lip Blur. Bella herself duplicates and blurs, with glitches and candid moments caught on VHS creating a playful 90s inspired feel. Striking stills of Bella wearing Ruby Blur and Pillow Talk Blur mark a new, cleaner visual direction for the brand. Accompanying still life shots highlight the sensorial product texture and broad shade range, also playing on the campaign theme of Blurred or Bold.